Kent Lingeveldt is an entrepreneur from Cape Town. Fifteen years ago he founded Alpha Longboards - Handcrafted skateboards from Cape Town, South Africa where he designs, creates and sells handmade long boards to this day. It all started when in 2011 he wanted to buy a skateboard. Back then, however, there were no boards manufactured in South Africa. Those from Europe and USA were too expensive to order so he decided to create one himself. Kent had no previous experience with wood cutting or shaping. So he ended up teaching himself everything about creating longboards.
Today Kent has numerous unique designs which he sells worldwide and people can see him shaping them every day in his showroom. All of the materials he uses in the production come from South Africa. This allows him to have less production costs which results in lower end price.
When you ask Kent why he is successful he says he was lucky. We , however, think that he creates his luck everyday through his passion for his craft. Long boards are not just his daily job. They are also his hobby, sport and lifestyle. On daily basis he uses his own boards to travel, perform, race and have fun. He even teaches other people how to ride longboards. The reason Kent is successful is that he knows his clients very well and understands their needs perfectly.
Take always from the story: - Recognize opportunities - Stay passionate about your business - Know your customers
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